The HookLab Blog

Tips, strategies, and examples to help you create content that stops the scroll and drives engagement.

TikTok

50 Viral TikTok Hooks That Stop the Scroll in 2025

The first 1-3 seconds of your TikTok decide everything. Here are 50 proven hooks that make viewers stop scrolling and start watching.

YouTube

How to Write YouTube Titles That Get Clicks (With Examples)

Your YouTube title is competing with millions of other videos. Learn the formulas top creators use to write titles that demand clicks.

Instagram

Instagram Captions That Drive Engagement: The Complete Guide

The best Instagram photos still flop without a great caption. Learn how to write captions that boost saves, shares, and comments.

Strategy

The Science of Viral Hooks: What Makes Content Spread

Why do some posts explode while identical content goes unnoticed? Discover the psychology behind viral hooks and how to create them.